Nowadays, we all seek to have a presence on social networks. Doing so is fair and necessary. On these platforms there are many people who coincide with our target audiences or our buyer personas, and we need to reach them to offer them our services or products. Undoubtedly, good management would help our company acquire visibility and positioning buy facebook comments.
However, not everyone reaps the fruits they expected from their social media management . Even investing through tools like Facebook Ads, you may have only gotten a few leads. What is the reason for this inefficiency? Will you have to withdraw from social networks? On the contrary, better evaluate how you are managing your accounts, based on the following tips.
Essential tips for managing social networks
- Integrate social networks into your marketing plan
The management of social networks must be based on a marketing strategy that was defined in the segmentation of audiences, the formulation of objectives, the ways to proceed to get traffic to the website, etc. Without this, the management of Facebook, Twitter, Pinterest, etc., can become fruitless.
What content are you going to share if you don’t know who you are targeting, why you are doing it, or how these marketing purposes relate to your company’s objectives? It wouldn’t even be enough to invest in advertising guidelines. How would you segment audiences without an established strategy?
On the other hand, managing social networks will give you a lot if you move away from traditional marketing (advertising the service or product with insistence to convert customers) and, instead, apply Inbound Marketing, because, from this perspective, your priority is to talk with your target audiences and accompany them in their buyer stages until they are ready to become your customers.
- Choose wisely
In terms of searches, social networks follow Google . Before buying or hiring any service, Internet users search for the company or product on their favorite networks to be well informed. However, people do not use the same platforms.
A very general example: if your target audience is female, you should increase your presence on Pinterest, where 80% of users are women. Or, if your company is dedicated to travel-related topics, it would be appropriate for you to run campaigns on Minube.
These are two of the social networks that can be used for very specific topics. On the other hand, there are Twitter, Facebook and Instagram, where specific topics do not prevail, but which can be used to direct messages to very defined audiences using guideline tools.
- Provides value
The premise from which Inbound Marketing is based is to provide the right message to the right person at the right time and give value to audiences with each content. In this sense, you should prioritize the quality of your posts instead of the quantity .
The quantity is important, of course, but it is better to make three weekly publications that educate, entertain and inform audiences, instead of fourteen pieces of content that do not provide anything of value. In this sense, keyword research is important to know the interests of our buyer personas and always think about providing them with what they need to read.
This will help you position yourself as an authority in your area and will allow you to accompany your potential buyers until they are ready to purchase your products or services.
- Take care of the graphic design
Renowned American graphic designer Paul Rand once said: “Design is the silent ambassador of your brand.” Providing value goes hand in hand with user experience: posts should look good and help your brand have a consistent personality . This will help take advantage of the traction generated by photos and designs on social networks.
For example, a tweet is much more likely to be retweeted if it includes an image; Likewise, posts with photos on Pinterest, Instagram and Facebook generate more interaction than those that only include text.
To take care of the design, I suggest the following:
- Hire a professional to create the best designs based on the content you propose for social networks. In addition to their daily tasks, the designer will adapt the images to the platform where they will be published, to ensure that they look good.
- If you don’t hire a professional, at least use tools like Canva or Piktochart , in which you can make attractive designs with some ease, both with a paid subscription and for free.
In both cases, a graphic line must be followed that transmits the personality of your brand and helps position your company in the minds of your target audiences.
- Manage efficiently
Finally, choosing the right social networks and producing content based on a marketing strategy will be of no use if you do not manage your accounts efficiently. To do this, you can start with a free plan at Hootsuite. Using this platform, for example, you can organize your posts for the month and schedule them.
The free account allows you to manage 3 social profiles, schedule 30 posts and generate leads with events. Additionally, it will provide you with some useful metrics to track your follower trends and the performance of your content.
The management of social networks deserves a lot of attention: it must be based on a solid marketing plan that allows you to choose the best platform to share quality content to the right people. In addition, it is necessary to create appropriate designs that generate a good user experience and use software to efficiently manage your company’s accounts.