Facebook is the most used social networking site these days. Billions of users log into the site every day to check in on their friends, post status updates and read the latest news. And brands hope to use Facebook by working with influencers to reach their target audiences click here.
We’ll help you learn how to increase followers on Facebook, allowing your brand to harness the power of social media marketing.
10 Tips on How to Increase Facebook Followers
- Create fashion content
The easiest way to increase engagement levels on Facebook is by creating trending content. Whether it’s a blog post, image, video, or even a meme, getting something trending can add a significant number of followers to a page.
Businesses can identify trending topics by seeing what’s in the headlines on major sites, such as Buzzfeed, as it shows what topics people are talking about at the moment.
- Don’t ignore the power of email
If your business already has a significant email list for marketing purposes, targeting that email list to increase your Facebook following is a great idea. When you send a newsletter to your mailing list, be sure to add a call to action regarding Facebook.
Encourage them to like your page so they can get the latest updates, discounts, and other valuable content! Even if you get a percentage of those on your email list to follow your account, it will be a huge help as you try to grow your follower count.
- Use the Facebook Follow button
Companies would be surprised at the number of users who want to check their social media pages, but aren’t sure if they exist. When someone visits your website, there should be a clear button present to indicate that they are on that social media platform.
You can create your own Facebook follow button, which you can place on various pages of your website. When users click that button, they will go directly to your Facebook page. If they are already logged in to the site, they just have to click on the follow button.
- Create Facebook Videos
Statistics show that videos get much more traction and response from users on Facebook. Showcasing interesting video content about your company, products or services is a great way to gain more followers.
A Facebook video should be short and sweet, getting to the point right away. The videos could mock products and services, advertise discounts, or offer a behind-the-scenes look at how the company is run.
- Write a great introduction
Don’t ignore the “About” section on your Facebook profile. When you fill out that section with all the relevant information, it will be easier for people to see your page on search results pages.
Not only do you appear higher in Facebook searches, but also in Google search engine rankings. Information such as company name, address, number, mission statement, and other details should be included in the about section. The more people know, the better your profile will be found.
- Add hashtags to the post
Many companies still associate hashtags with Twitter. But they have also become a critical part of interaction on Facebook. When a person clicks on a hashtag or enters it in the search bar, they can see all relevant posts with that hashtag.
When you’re trying to create trending content, adding hashtags is a useful way for more people to notice and read your posts. Even people who don’t follow your page will be able to see your posts, especially if they start trending.
- Try Facebook Live
Facebook Live offers a great opportunity for businesses to go live with their viewers, giving them personalized, behind-the-scenes access to operations.
When someone is following your page, they receive a notification that you are on a live stream. They can even interact with the video by liking or commenting. Live videos can also help build an audience as other people tune in to your video.
- Consider cooperating with other influencers
Don’t be afraid to interact with your audience. A Facebook account isn’t just for status updates or company information. It is a place where you can connect directly with your audience.
Answering questions, providing intelligent responses, and other forms of interaction can help make your brand feel more personal. You can also interact with influencers who have a large following, especially if you already have a positive working relationship with those influencers.
- Post at the right time
When you post matters as much as what you post, especially if you want to increase engagement. Studies show that if you post between 1 pm and 4 pm Thursday through Sunday, you have a chance of getting 20 to 30 percent more engagement.
The study showed that 3 pm is better if you want more clicks, while 1 pm gives you a lot of shares. Those who want to increase their number of followers should focus on actions, which means posting around 1 pm from Thursday to Sunday.
- Take risks
Playing it safe is fine for major companies that already have a lot of brand awareness, loyalty, and a large following. Businesses that want to make a splash and gain more traction shouldn’t be afraid to take risks with posts, responses, and videos.
Taking risks doesn’t mean saying something insensitive, rude, or alienating. It’s important to toe the line and know when a little edgy humor can come in handy. Companies that can find the right balance will be very successful in gaining followers.
Conclusions
The process of how to increase followers on Facebook is relatively simple, especially when broken down into steps. But it can be very important for brands to understand how they can increase their following and gain greater brand awareness on the social media platform. It will also help you connect with more powerful influencers, which will only boost your brand even more!